M.Inst.D, CertDir, EO
Juanita founded her own fully remote working and highly regarded outsourced marketing business in 2013. The company has reported profitable growth every year since its inception with very low churn in staff and clients.
She started her journey from employee to self-employed to employer without any managerial experience or business administration qualifications. Her early business decisions were guided by her intuition and in line with her principles:
Juanita is still very much involved in running her company and uses the lessons she learns from it to keep her advice and stories practical and fresh. She is also the author of a number of articles in highly respected publications, a regular guest on business podcasts and a former radio programme host.