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It’s been called the “great leveller”, the “ultimate disruptor”, the “technology adoption accelerator”. Whatever you prefer to call it, the 2020 COVID-19 pandemic has irreversibly changed the game of business. The winners in this new game of business are those that can see through the noise and keep it simple, because business at its core is simple. Winning in business is no longer reserved for those running multi-national corporations with seemingly unlimited resources. You can get a head start on your 2021 business success by basing your winning strategy on our new book called WIN! How to Succeed in the New Game of Business. This to-the-point business book that packs a big punch. Busy business leaders can read the book from cover to cover in about four hours, and afterwards immediately implement the tried and tested advice. The book is intended to live on the desks and in the laptop bags of anyone running – or involved in running – a business as a regular reference guide; it is not intended to live in pristine condition on bookshelves. The book weaves a rapid route through what we call the four fundamentals of business. It covers how to rewrite the rules of the game, level the playing field, grow a fan base and measure the true score of business. The role of aspiration, the three dimensions of exceptional products and services, the underestimated impact of team composition and constant prospecting, and the increasing importance of “counting more than just the money” are just some of the concepts included. The book includes several helpful models, but steers clear of the formalities traditionally found in the coursework of an MBA. We also share stories from our personal experience throughout the book to solidify some of the more abstract concepts. Additional research and videos are made available through the QR codes included in the book margins, and owners of the book receive exclusive access to an app that can track their progress over time. The style of writing is more conversational than theoretical. We’ve found that business leaders appreciate this practical and to the point approach, especially during our masterclasses on the topic. It is aimed at making it very easy for anyone reading the book to immediately apply the four fundamentals so they can start winning in the new game of business. A SELECTION OF ADVANCE COPY READER REVIEWS:
"This book deals with the core business issues in a very fresh and realistic way. From small to large international businesses can benefit from rediscovering the fundamentals, explained plainly and understandably. It certainly was worth my while reading it!" -- Herman van den Berg, Vice President and Chief Executive for Europe, Russia & CIS, Yokogawa Electric Corporation | President, Yokogawa Europe BV “WIN! is a handbook which reminds us that academic rhetoric has little place in a world that is exciting and ever-changing! To Juanita and Roger, thank you for the practical, focused and implementable guidelines, which remind us to keep it simple and focus on what is important! An excellent additional nugget to every director’s and business person’s desk! We will WIN!” -- Adv. Fay Mukaddam, Independent Director "I enjoyed reading this book... an exciting mix of practical theory and simple applicable examples and relevant downloads. The style is simple, informative and relevant. This is one of my go-to books when sharpening my saw." -- Dr Lester Goldman, CEO of the Water Institute of Southern Africa (WISA) “Excellent, quick read that’s up to date with current challenges and developments. It provides a simple, yet very effective collection of need-to-know principles and methodologies every CEO should know and apply.” -- Chris Brits, CEO, Employee Benefits Network
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